B Lab

B Lab is the nonprofit network transforming the global economy to benefit all people, communities, and the planet.

Services I provided Product Design
UI/UX Design
Design System

An international network of organizations leads economic systems change to support our collective vision of an inclusive, equitable, and regenerative economy.

An international global company with its own design team decided to trust me with their new website. I can’t explain how honored I was to dedicate a few months of life working with their amazing product team committed to the new generations by bringing human ethics to the business world. Proving in the process that profits and humanism are not opposite, but an inseparable duo.

User-centered to the last pixel

For B Lab product team the most important aspect of their new website was to bring humans to the front, being usable and intuitive for users that want to support corporations with a strong social commitment on one hand and CEO and business people on the other. You can imagine that my goal was to keep it super clean and minimal, an ocean of negative space to support one of the biggest databases and user interfaces with multiple characteristics.

Wrapping it up

Working for B Lab was an experience that made me a better designer. Adapting to the holistic approach of their team to come up with web experiences that are not only stunning and pixel-perfect, but usable, engaging, and very intuitive. We went from a very busy website to an experience that is delightful and that lead to a 30% increase in retention and time spent on the website. An experience based on real-life metrics that bring my UX level up there, among the best standards.

ReddeMe